A New Way To Look At Beauty
At Andalou Naturals, they believe that beauty is a CHOICE. It’s about how you think, feel and behave. Their motto at Andalou Naturals is Beauty is YOU – a simple and bold empowerment message to consumers and to the industry at large. Beauty happens in the moments of the everyday (for individuals and organizations) – the little choices that they make along the way that all add up to monumental change: Commit to defining beauty one action at a time and be Empowered, Radiant and True. Beauty is YOU.
Advocating for the consumer is nothing new to Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals. For over 30 years, these visionary partners have been creating category defining brands that have changed how the consumer shops for beauty and personal care. In 1989, the Egides launched their own start-up with the first meaningful cruelty-free cosmetic line in the US, Beauty Without Cruelty. In 1999, they created Avalon Organics, the first certified organic personal care line and successfully lobbied California to legislate organic standards for personal care products. Through the years, their iconic brands including Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-petroleum and The San Francisco Soap Co. have become household names for natural product enthusiasts.
Andalou Naturals: The First Non-GMO Verified Beauty Brand
Andalou Naturals, the first Non-GMO Project Verified beauty brand, is the ultimate culmination of their many years developing meaningful policy and healthy products partnered with their deep commitment to uplifting people and the planet. The natural products industry embraces and rewards innovation and creativity, while entrepreneurship offers women a level playing field to succeed. For Andalou Naturals, their goal was to build a successful, proactive business and influence an industry to do better, while creating a sustainable source of revenue for socially responsible people and projects. They take a stand on issues that matter to them, regardless of cost; they always have, and they always will.
Label Transparency: Non-GMO Project Verified
At Andalou Naturals, they believe that beauty is a choice; it’s about how you think, feel and behave. Not only is this true for individuals, it’s also true for companies. As an organization, they want to create products that are in accordance with who they are and so they set out to not only commit to but to CHAMPION their beliefs and ultimately, lead the way for others to follow suit. In order to achieve Non-GMO Project Verified status, the Andalou Naturals team, in cooperation with manufacturers and suppliers, had to rigorously confirm that over 200 source ingredients, as well as the manufacturing process for each ingredient, did not include GMOs of any kind.
In 2011, Andalou Naturals became the first personal care brand to achieve 100% Non-GMO Project Verification on every single product and today they are the #1 selling facial skin care brand in the natural channel (SPINS Oct, 2016). They believe that GMOs, and the dependency on pesticides that they create, are in conflict with the well-being of the planet and the well-being of every single person. To fully protect our soil and our children, it’s not enough for companies to say they use Non-GMO ingredients, to truly stand up to the multinational corporations that are destroying our land and experimenting with our health, we need to verify it, label it and shop accordingly.
A Massive Commitment to Excellence
While the Non-GMO Project Verified process is a rigorous one involving a huge commitment of time, capital and corporate transparency to segregate, trace, assess risk and continually test major GMO risk ingredients and their derivatives, it is a wholly worthy commitment and one that should be done. The founders of this amazing company take a stand on issues that matter to them, regardless of cost; they always have, and we believe that they always will. They CHAMPION: Cruelty Free, Eco-Friendly, Vegetarian and Vegan, Fair-Trade, Gluten-Free, Natural, Organic, and Non-GMO Project Verified ingredients. The founders also believe that our land generously rewards us with the best food and ingredients imaginable and it is all of our collective duty to live in harmony with nature’s greatest gift to us.