The “Gluten Free Brothers” (Also Known As “GFB”)
GFB was started in 2010 by Marshall and Elliott, two brothers who get along well with each other but not with gluten. They spent a lot of time searching for a high-protein bar that tasted awesome AND that was nutritionally good for themäó_ but they never found it. So they decided to create it themselves, and in 2010 The GFB was born. Along with the help of their other partners, Ben and Jeremy, The GFB has become a robust, quickly growing brand carried in over 9,000 locations across the United States, Canada, and now even in Europe.
Since then, the GFB has transformed the gluten free industry by creating food that not only nourishes your body but tastes amazing, too. Have you ever thought life would be better if snacking could be nutritious and delicious—if gluten-free didn’t have to mean taste-free? So have they, which is why at the GFB, they value Marshall and Elliott’s courage to walk away from the corporate world in order to invest in a product idea that eventually became a way of life.
While the brothers’ initial goal focused on creating a good-tasting, good-for-you, gluten-free protein bar, their product line has since expanded and so has the scope of their mission. Every day the GFB aims to make the world a better place by committing to producing healthy foods in honest ways. They source organic whenever possible and use only wholesome ingredients, and while they believe in simplicity when it comes to their food, they value the complexities associated with being a company of integrity. They actively search for ways to innovate healthy living, operate more sustainably, diversify their workforce, and enrich their community. The focus of the GFB now encompasses the quality of both their products and the lifestyles of their team members, the community, the retailers that they work with, their suppliers, and their customers—gluten intolerant or not.
Eat Healthier, Feel Happier
They provide this quality by creating healthy food that people choose to eat not out of obligation to their health but because of its exceptional taste and the way it makes them feel. They believe that eating well plays a strong role in helping you feel well: eat healthier, feel happier. If you’re choosing their foods because they allow you to indulge your taste buds while showing kindness to your body, then they’re succeeding in their mission.
They also measure their success based on their ability to reach people beyond simply those who eat their snacks. As a Certified B Corporation, they’re verified by a third party who ensures that they’re meeting rigorous standards for social and environmental performance, accountability, and transparency. While they partner with retailers across the country and have upgraded over the years to a now 29,000 sq. ft. certified gluten-free facility, they remain located in Michigan and make all of their products in Grand Rapids. They keep the company close to home in order to run the food production facility themselves and to ensure that the costs and quality of their products are always accessible.
Steady but Impressive Growth
As a Certified B Corp, they’re also committed to being involved in their local community. Their team member volunteer program now sponsors 24 hours of paid volunteer service per team member each year, and as they provide local jobs in the community, they seek to encourage diversity and inclusivity. As part of their workforce, they currently employ more than ten returning citizens, men and women who were formerly incarcerated. They value their employees and believe in helping them lead fulfilling lives in and out of the workplace; therefore, they increased their average hourly rate for production staff by 21% from 2016 to 2017, and they’re planning to offer comprehensive health benefits soon afterward. They also anticipate becoming a certified zero-waste facility in the near future. With their current initiatives and these future goals in mind, they’re continuously striving to evolve and connect with you.