It Begins at the Kitchen Table
Just like many of you may have discovered, great ideas and plans are made at the kitchen table—and that’s exactly what happens at WOW. The WOW team spends many hours at the WOW kitchen table working on ways to better serve their customers.
The folks at WOW realized early on that people following GF diets had very limited cookie choices. Not only limited, but sadly the cookies were less than desirable. Hearing comments from parents saying “thank you” for the delicious GF cookies that their child loves, or “cookies the whole family enjoys,” affirmed that they were on the right track.
Creating and Baking
WOW Baking started with four original cookie flavors and a signature decadent Chocolate Brownie. They expanded the line to offer a variety of flavors packed with cookie personality. Creating a new flavor is a magical and exciting time in the WOW kitchen. Susan Howe is formally trained in culinary baking, and enjoys coming up with delicious new recipes. WOW creates a variety of flavors and as you may have guessed her team nibbles away at batches of test cookies… a little more of this… a little less of that. Refining recipes and yes… more tastings mmm…..
The founders of WOW felt a cookie should not only taste good, but be made with good ingredients too. WOW Baking uses quality all natural ingredients such as cane sugar, real butter, Madagascar bourbon vanilla. For those who simply cannot have gluten in their diet, it’s important for WOW to make sure they know that their cookies are certified GF and made in a dedicated GF facility. WOW also believes that people should have the right to know about what they eat. WOW baked goods are GMO-free, thereby keeping their food real!
WOW Listens to You
Back then, their cookies were only found locally in the North Western USA, but the founders started hearing from people in other parts of the country asking where WOW Baking cookies could be found in their area. The founders were determined to make it easy for everyone to find their products at their local stores. With the help of customers sharing their stories and excitement for WOW, they started to cover the country. From the get-go, they received emails and phone calls from people telling them how happy they were to have found their WOW Baking cookies and how amazed they were that their products were gluten-free!
Gluten Free Certification
WOW Baking Products are 100% Certified Gluten Free by the Gluten Intolerance Group (GIG) of North America, whose GF Symbol has become the standard for Gluten Free certification in the United States and Canada.
Why GF Certification is Important
Since it’s inception, WOW adopted its own stringent guidelines for wheat and gluten-free production. As it turns out, these same guidelines are part of the FDA’s new regulations for wheat and gluten-free production.
To offer assurance to consumers the Gluten Intolerance Group (GIG) offers a private certification to manufacturers which ensures products bearing the GF symbol are 100% gluten free.
GF Certification Requirements
- Approval & gluten testing of all ingredients
- Strict in-house testing for gluten on finished products
- Annual inspection and audit of facility and log books
WOW is committed to sourcing non-GMO ingredients to create their certified GMO-free products. They work closely with their vendors and ingredient suppliers to ensure that their GMO-free baked goods meet the criteria set forth under Greenstar GMO-free certification. Greenstar claims the tightest GMO free standards in the world!
What Others Say About WOW Baking…
I was diagnosed with Celiac Disease about 2 months ago and thought I would probably never have a completely fantastic chewy cookie again. The “Oregon Oatmeal” WOW cookie proved me wrong, it is better than an gluten-full product I’ve ever had! -Elizabeth (CA)
I was at my fancy neighborhood market and your brownies were out as samples. As I picked one up I saw the sign that said, “Wheat and gluten free!” A wheat loving girl, I rolled my eyes but the sample was already almost in my mouth so I ate it. Oh my god! It was the best store bought brownie I’ve ever had the pleasure of tasting! I bought one and had a really hard time sharing it with my boyfriend. I only wish that there were nuts in them, then they would be perfect. Your brownie has also inspired me to experiment with gluten free baking, although I’m sure I will be buying plenty more brownies in the meantime. Thank you! -Kaylee (AZ)
I was looking for gluten free products to try. I bought a 12 oz. tub of the chocolate chip cookies to try. This product was new to the store. They were so good. I had a hard time with self- control. These were by far the best cookies I have found. -Lisa (LA)
I love, love, love your cookies. You guys are great. I make people try your cookies all the time and they all agree that the peanut butter cookie is the best PB cookie they have ever had, bar none. -Alia (WA)
I love your cookies, it’s the first store bought GF cookie I have found that is soft and chewy, not crunchy and dry. I tried one of your large Ginger Molasses cookies and later went to GF Joes in Olympia and bought a box of your mini cookies. I love them. I can really taste the butter and the candied ginger in them.. Thank you. -Megan (WA)
I just received my free Snickerdoodle cookie and was amazed! It was SO good. Even my gluten eating boyfriend agreed, he says it was one of the best cookies he’s ever had! Keep up the great baking as I look forward to buying from you regularly. – Julie
I tried a sample of your chocolate chip cookie at Life Smart Foods. I could not get that cookie out of mind, and then it sent me into an addiction, I had to have that cookie!! I drove back a week later to purchase a cookie, good thing it was in an individual package or I would have eaten the whole box. I did not share that cookie and have told several people about the cookie and where to buy it. I easily could sell those cookies, if I could figure out how not to eat them all. Thanks for a great product. I forgot to mention I have endless food allergies too, but no problems with this cookie. Keep up the great work. I’ll have to see if Life Smart carries your brownies. -Rozen (MI)
Your products are amazing; better than 99% of baked goods I had before I found I was gluten intolerant. It’s awesome to eat my favorite baked treats again! Keep up the great work!! thanks. -Marvin (MT)
I work at the UW Tower (more specifically the UW Technology Services) at the University of Washington. I am a full time student and I work there part time. I regularly purchase a sandwich and a drink from the upstairs UW Tower Cafe. I noticed some desserts on display. I didn’t really read the packaging because I was in a hurry to get to work. After I took a bite out of your chocolate chip cookie, I noticed something different about it. The cookie was delicious and moist but it felt different. After I read the package, I could not believe it was wheat and gluten free. I was reading further to see a list of ingredients that included chemicals and artificial colors but I was amazed that I knew every single ingredient. The ingredients were fresh and it gave the cookie a homemade feeling. I could not believe it… -Gabriel (WA)
Had a peanut butter and also ginger cookie from WOW and they are so good! Can no longer have gluten and this is wonderful to discover! Also appreciate the nutritional info as gluten free doesn’t mean fat free!! ???? -Cheryl (WA)
Thanks for the cookies and brownies! Wow is right – aroma, texture, flavor. A feast for all of the senses. I had completely given up on GF baked goods, they all tasted like rice flavored styrofoam to me. Your Ginger Molasses cookies are even better than mine! Can’t wait for the cake mixes to be available! Keep up the great work, the world needs you. -Deborah
I was thrilled to try one of your cookies after I realized it was gluten free. Living in a society where wheat is found in almost everything, this was a nice treat. The best thing was the cookie was delicious and didn’t taste like cardboard. -Dawn (WA)
I just want you to know I love your cookies! I was told I was gluten intolerant about a year ago and it was very difficult for me to give up cookies and bread because they were two of my favorite things. I had looked all over for a good tasting GF cookie but most of them had a weird after taste or texture and I had pretty much given up hope of finding a cookie that tasted like the ones I grew up on. Then, I found your cookies! They are amazing. You can’t even tell they are GF. Thank you so much for what you do! – Leah (WA)
I wanted to say how excited I was to receive my Chocolate chip cookie! When I opened the box my first response was “Whoa! That cookie is huge!” My husband was also surprised because he is used to how small most GF cookies are. So, of course I had to open it and taste it right away. I have had Celiac Disease for 9 years now and have tried almost every kind of GF cookies out there. So I can say this with full authority that your cookies are the best that I have ever had. They were perfect!!! I love that they were soft and actually had the texture of a normal cookie. I couldn’t believe it so I had my husband try a bite. Normally, his opinion is that GF food is “nasty” but when he took a bite of your cookie he said “wow that really is good!” I laughed because I remembered it saying on your site that your products leave people saying “WOW.” Well it sure did and I wanted to thank you very much and Ill know from now on where to get a good cookie when I want one. Thank you all so very much. – Samantha (UT)
Hi, I just wanted to thank you for your fantastic tasting cookies and brownies. I just bought a sampler pack and I have tried every cookie in the last 2 days (I know…OINK OINK). Your company name sums it up…WOW. ???? I can’t wait to see what other delicious cookie recipes you come up with. ((BIG HUGS)) – Brad (UT)
I am in love with your Ginger Molasses cookie, I literally just finished it and it as the best ginger cookie I have ever eaten and I’m a huge ginger eater!- Meredith (Seattle, WA)
GF brownies and cookies that taste better than the kind with wheat. Really really good. Not free of eggs or dairy tho…. -Cybele (The Whole Foods Allergy Cookbook)
I recently started a gluten free diet an found one of your chocolate chip cookies at the local natural/organic foods grocery. I must say that it is one of the best tasting gluten free cookies I have tired. Thank you for producing delicious gluten free sweets! –Anne (Santa Cruz, CA)
I helped a friend try to find some goodies that he could eat because of his condition, and I found these. Everyone thinks they are GREAT and I actually love them too, even though I can eat wheat & gluten. Of course, my friend was THRILLED that such good cookies were made and will likely be a repeat customer. -Haley (WA)
I received 3 WOW cookies for my birthday earlier this month- one of each flavor- what treat! It has been almost a year since I’ve been diagnosed with Celiac Disease. I have adapted some recipes and tried different bakeries in the Seattle area, but I must say your cookies are the BEST! I have just purchased the ginger molasses dough, rolled the cookies out in sugar and baked them in a convection oven until they were just done- a little soft in the middle. Mmmm. My family votes it is the best cookie ever! Thank-you for your commitment to making delicious products for the gluten intolerant. -Valerie (WA)
We got some WOW baking company cookies from the store the other day and they are magnificent. They are based in Washington where I live. BUT you can order them online. I first tried them when my friend who does door-to-door sales ran into the owner and he gave him a few cookies to try. He brought them to me because they are gluten free. I tried the Snickerdoodle one which is not on their website yet, but they assured me that it was new and would be on there soon. And my 7 year old gluten eating daughter told me that they are way better than “regular” cookies. They are so moist and scrumptious. Like they were just baked. I just wanted to share. – Alia